Once you have determined your niche for your website, it’s important to layout a content strategy. This video and guide will help you do that.
Today, I’m going to show you how I lay out a new niche website. We start with expenses and eventual earnings, as well as a content schedule.
I’ll show you how I come up with what blog topics to create on a niche website.
Quick Table of Contents
The first thing I do is start a new Google sheet. I like Google sheets because it’s free. And for me, I find it very easy to use. Next, I click the little star, and it gives me options to save as a shortcut.’
With Google Sheets, you can create a workbook with multiple sheets. Each tab is actually a sheet in the workbook. Each sheet can be exported individually.
It can be emailed, you can give access to sharing.
I kind of just like to be able to see all of my sheets in one workbook when I’m working on a niche website.
The first sheet I have is my expenses. It’s important when you first start off that you are tracking what you’re spending so you know the moment you’re profitable.
So, for example, I registered my domain name and it cost me $12.17. Then I created my first article and it costs me $50 because I hired a writer.
Now, right now I have another article being written and as soon as that’s done, I’ll post that expense.
We can create a new sheet and title it “budget” and begin planning our expenses. So if you’re first starting off, this might be really important for you.
You might have something like the item and then the cost is your header. Freeze that top row so it doesn’t move. Then, no matter how far down I go, that top row doesn’t move.
Maybe the first item is a website. Maybe you’re going to hire somebody to build your website and it’s going to cost you $2,000. My brothers over at ballenbrands.com build websites.
Let’s say though you’re going to be a “do it yourself’er” and build your own website.
I’ve got several theme options for you.
Studio press is one of my favorites.
So maybe we’re going to spend 99 bucks on a theme. Okay. Now let’s say you’re going to pay plugins of some sort.
You’re going to pay for a plugin like All in One SEO or Yoast premium and things like that.
I’m just going to put in an estimate here for now plugins. Let’s just say 200 bucks. And you don’t need to spend anything on plugins either. So you might pay or you might use free.
You could choose from 4,000 WordPress themes, you’ve got all in one SEO as a plugin. You’ve got an image optimizer as a plugin. For this new niche website I’m building on Wealthy Affiliate, I’ll put $600 per year. Then, I’ll divide that $600 up between the multiple websites I’m hosing there.
05:24 So you might just put 600 and you just figure in your yearly cost and then you’re not adding anything in for that.
So it depends on how you want to create this budget. And then you want to think about content. You might say, I am going to put 30 articles on this website.
Let’s just say you’re not going to write your own articles. Let’s just rough estimate $50 for your writer.
I’m going to put an estimate in there of $50 each which is $1500 for 30 articles.
Now, if I for some reason thing, I’m going to be building more comprehensive articles and I want to budget $75 on average of each one or $100, then that’ll change there.
And basically what’s happening is no matter what niche I create, I’m only going to spend at or less than $5,000 that year.
It’s not very expensive to launch a website.
Monetizing your Website
There are lots of other ways to monetize your website including affiliate marketing, ad companies like Google Adsense, dropshipping products, selling courses, coaching or services, your own products and so forth.
You can also build a youtube channel along with this and add a couple of hundred bucks a month from your youtube channel.
You could add in pay per lead where you are doing affiliate marketing where you get paid for every lead you generate.
You can do pay per click where you’re working with affiliates and you get paid every time somebody clicks.
You know, things like viglink – Sovrn or any of those that you add your website, which we’ll get into those later.
What To Write About
So now we’re going to go over to the content schedule and I’ll show you how we come up with the content for this website so we know what to create.
So this is going to be our content strategy. We have our spreadsheets started, we created our budget.
We’ve got a column for our actual spend now, which is going to give us a poor man’s profit and loss statement.
Right now we’re moving onto the content schedule, so we need to know what to create things about.
The website that I’m using as an example in this series is my Ballens Bees website.
We’re going to come back and work on some more design after I get some more content in here.
Content is more important than fancy design. The sooner you get content on your website, the sooner you’re going to get indexed by Google and then potentially ranked on the search engines by Google.
And if you’re following my training, that’s our ultimate goal because if you can rank your website and get traffic organically than you are not paying to get that traffic.
We’ve already made the initial investment on the front end getting our articles on there and now you’re not having to pay for ads on Facebook and Google ads and whatnot.
Not to say we won’t, but organic ranking is the best.
You know, these people are actually typing things into google like actual questions.
How do I get started with the beekeeper?
How much does a queen bee cost?
How much money can I make as a beekeeper?
People researching these kinds of articles are much more likely to click on one of your affiliate links and be a stronger lead for you. So that’s really important.
So let’s go ahead and talk about how I know what content to create. Now, in my last video, I did a video on using the people ask question box on Google to begin getting ideas, but I didn’t show you how to map that out.
And I’m going to show you some other ways to get ideas as well. So we are going to start with Google for free to start this, or you can use a paid tool like SEMrush, but there’s going be a spot where there’s paid tool comes in.
I like to show you a free as much as I can at first. So let’s go into Google.
Google Search + Keywords Everywhere
I like a growing niche when I’m starting something like this. So we will go ahead and type in beekeeping into Google.
Now I have an extension for chrome that is showing these little numbers right here. This extension is called keywords everywhere.
This is why I’m able to do this for free without logging into Google’s keyword tool or anything like that. I’m able to see these right here.
So this is the poor man version of paid tools because it’s free, right? So let’s take a look here: beekeeping supplies 9,900 searches each month. That is a huge niche.
Now as you’re learning search engine optimization, you’ll discover that keywords with that high of a search volume, while they’re an ultimate goal, are going to be very challenging to rank for.
It’s going to be very, very challenging and competitive. So I generally don’t start there. That’s an eventual goal. Instead, we’re going to break that up into smaller niches. So let me give you an example.
Let’s go and look at beekeeping supplies. Now I’m going to go ahead and write this on my content schedule.
To create a new tab, a new Google sheet, just go over here and click the plus. I’m going to rename this and I’m going to call this the content calendar, something like that.
Or maybe I’m going to call this content strategy.
We’re going to look at topic or the keyword search volume and what is the cost per click.
That’s what the keywords anywhere tool gives us. If we use a paid tool, we’re going to get a lot more numbers and I will talk about why those are important as we grow.
23:46 Your website doesn’t rank for a term, it’s actually a page that ranks for a specific keyword term. We call it a query. When somebody types in several keywords together to find something, it’s a query.
The tool I use, SEMrush shows me which pages on my website rank for which terms. It’s very informative.
25:37 This is just an average. If you go look in Google keyword planner, you’ll be able to see what the competition numbers mean.
High is going to be like over .6565 up to 1. So that’s kind of how I’m going to base mine. Okay. So if you were to start off with all high competition keywords, the odds that your website is going to rank are very slim unless you have just hit a niche that nobody’s blogging about.
And in 2019, 2020 that’s going to be really hard to find.
So I don’t start there, but it is going to be on my schedule. So I’m just going to kind of create this list. Now. If you dive in deeper to beekeeping supplies, if you drill down, we’ll be able to find some lower competition ideas.
So for example, we might create a page called beekeeping supplies, but our goal isn’t necessarily to rank for the term beekeeping supplies.
26:3 Go ahead and hit the space bar after your keyword in google and you’ll see more suggestions, such as ‘beekeeping supplies near me’.
I could create a page called beekeeping supplies near me or beekeeping supplies in Las Vegas and I can make a list of where they can get things locally.
Now it’s a much smaller niche, right? So let’s go ahead and write that down. Beekeeping supplies near me was 1900.
But I like to give people options for if you don’t want to spend any money. The competition on this one is .25 so it’s low competition.
28:40 So these are all obviously drilling down, drilling down, drilling down, drilling down. Okay, well let me show you something else. Look at beekeeping supplies. You can look at the right-hand side too, for a longer version.
This is the keywords anywhere tool: wholesale, beekeeping supplies. Ooh, I like that one. Used beekeeping supplies. Dayton’s, beekeeping supplies, etc.
So you can really drill those down there. Now, I showed you how to do the basics here for beekeeping.
You can do this over and over and over again.
29:50 So you might think to yourself, well, I don’t want to rank for a term that’s only getting 40 monthly searches, and I will tell you that, yes, you absolutely do.
The quickest way to start getting traffic on Google is by going for the low search volume and lower competition.
This beekeeping salary, a thousand searches a month is higher than I would necessarily say start off with, but it’s super, super low competition according to this keyword tool.
So I absolutely am going to put that one on here, beekeeping salary 1000 searches, but it’s low competition and so that what that would indicate to me is a potential gap in the industry.
Now let me tell you something. Competition in this particular term is referring to paid advertising, not organic advertising.
30:53 If you want to see how competitive it is ranking organically, like in the search engine results page, not organic, you’re probably going to need to use a paid tool like SEMrush.
By the way, if you do make a purchase through any of my links, I do benefit because I’m an affiliate marketer. Those are affiliate links. I use those tools, I talk about those tools. Then they pay me also when purchases are made through my links. I don’t use them because they pay me, but they do pay me after the fact. That’s just kind of how it works.
So obviously I’m training you guys on affiliate marketing.
31:38 The cost per click at only 38 cents a click indicates there’s there’s no shopping value here. So when somebody types in a word beekeeping salary, they’re not necessarily spending money.
And that would make sense because that is knowledge search. They want to know how they want to know something, not do something.
And so that is an informational query which is not necessarily going to turn into sales dollars. Now on an affiliate website, it might, they might click through on an Amazon link on your beehive or on a book or on something. But people who sell products are not finding that necessarily to be a valuable keyword. And that’s why it’s low competition. But that doesn’t mean it’s low competition on organic. So that would be another tool.
That’s what we’re looking at. Keyword difficulty. And we’ll look that up on our tool. If you’re using wealthy affiliate, they have a tool called Jaaxy.
So it’s up to you whether or not you want to start with something like this or start with something more basic.
Now I’m going to go ahead and click view full report.
33:27 It also shows trends with a keyword. I’m not going to get into that today, but it shows what you know whether that keyword is trending down if that keyword is trending up.
So it kind of gives you an idea for how popular that term is, where it’s going. Okay, this is the keyword difficulty score I was talking about. So the higher that score, the harder it’s going to be to rank for it.
38:46 I’m seeing a bunch of questions around my keyword. Hold on.. Is beekeeping hard, is beekeeping expensive? Is Beekeeping profitable? Is Beekeeping cruel? Is beekeeping dangerous?
41:50 Okay. You get the idea right now I want to show you one more hack before I let you go today. And then on the next video we’re actually going to create one of those little is pieces of content.
So over here I am going to go to beekeeping and I’m going to find the top websites ranking for beekeeping. Let’s click on that.
45:46 Okay? So now I can look at their paid search. So this particular company is spending $3,000 a month on paid search. Now I would say to myself, well, oh my gosh, if they’re spending $3,000 a month, there’s obviously money here because that’s a lot of ad spend.
Then we look at the content. So here are all the keywords that this website ranks for in the top 100 positions of Google. So it’s top 10 pages. So they have almost 5,000 keywords ranking in the top 10 pages of Google.
Now, if you’re untrained, you’re immediately going to start going after these top ones and you’re not going to get anywhere because now you’re taking on the highest competition, you’re trying to compete with them.
And unless you’re just out of the gate creating the absolute best content, you’re going to create a hundred articles.
If you’re doing all of that strategically, then you could take it on and you never know. But I’m kind of teaching the untrained beginner here.
So here’s all of their top ranking keywords. So again, the untrained person just going to go straight after these. Now here’s how I do it. So what I’m going to do is sort this by their highest traffic earners down.
It’s going to take time. It’s to take backlinks. It’s going to take content. There’s going to be a lot we have to do to get there. So I’m going to go over here to advanced filters and I’m going to say include keyword count greater than three.
Now what I’m looking for, the longtail keywords, niche, laser down keywords that have less competition that are going to be easier for me to rank for.
On this website, there are 2,617. This is usually your starting point. Whatever’s on this page.
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