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One of the main differences between successful and unsuccessful marketers is the use of a sales funnel. A basic funnel involves taking a prospect through a series of steps, warming them up to an eventual purchase. So how can you develop a sales funnel that allows you to profit with affiliate marketing?
**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
Affiliate marketing is an incredibly popular way to start an online business, but results tend to vary. While some affiliates can drive huge amounts of traffic and profit from their commissions, others struggle to make sales.
Quick Table of Contents
Find an Affiliate Offer
There are offers to be found across all niches, with info products, physical items, membership programs, software, and more available to promote. Ideally, the sales page will look professional and contain a marketing approach that feels fresh.
If you can find a recurring commission product, it is possible to earn an income well into the future. Check the affiliate page to ensure there are adequate marketing materials and look at user reviews to see if most buyers are satisfied. You can then either buy the product or ask for a review copy to ensure the quality is high.
You can join Affiliate Networks such as ShareASale or Viglink or aWin just to name a few. These Affiliate Networks feature advertisers and their offers. Wealthy Affiliate, a forum where you can learn affiliate marketing and build websites just launched their affiliate program and offer database.
- 99 Designs Affiliate Program
- Acorns Affiliate Program
- All In One SEO Affiliate Program
- Amazon Affiliate Program
- Animoto Affiliate Program
- Auto Dialer Affiliates
- Aweber Affiliate Program
- Be.Live Affiliate Program
- BeLive Partner Affiliate Program
- Best Affiliate Programs on ShareASale
- Big Commerce Affiliate Program
- Boast Affiliate Program
- Buzzsprout Affiliate Program
- Camtasia Affiliate Program
- Canva Affiliate Program
- ClickFunnels Affiliate Program
- ClickUp Affiliate Program
- Clicky Analytics Affiliate Program
- ConvertKit Affiliate Program
- Coursera Affiliate Program
- Cratejoy Affiliate Program
- DepositPhotos Affiliate Program
- Dragon Anywhere Affiliate Program
- Ebay Partner Network Affiliate Program
- Ergonofis Affiliate Program
Create a Lead Magnet
A lead magnet is an offer that encourages visitors to sign up to your email list. Most people are inundated with emails on a daily basis, so it takes something special for them to join more lists. An effective lead magnet will be focused and specific.
Rather than offering an entire book, for example, you might promote a report that offers a unique approach to a single important element in the niche. The lead magnet can also be used to promote the main affiliate offer, warming subscribers up to the prospect of a sale.
The lead magnet needs to be the top of funnel offer that helps you build a list and convert sales.
Build a Landing Page
A landing page (or squeeze page) is designed to promote the lead magnet, increasing the chances of getting a high subscription rate. Promoting a lead magnet on a busy blog page will not focus the attention, so you want to move people to a squeeze page.
This page will require a person to join your list or click the back button, ensuring you gain highly targeted subscribers. You can experiment with long-form copy, simple bullet points, and video promotions.
Landing Pages today are most often part of your funnel builder. Again, Click Funnels, aweber and constant contact are leaders in funnel software. They include the landing page builders and funnel builders.
Create an Email Sequence
An email sequence is so effective because you get to build a relationship with your subscribers. Very few people will buy a product on the first encounter, so there needs to be a process of nurturing. One of the best aspects of email marketing is the fact you can automate your messages, sending out content according to a schedule.
You can introduce yourself at the start, offer some useful content targeted to the main product users, and then gradually introduce the benefits of the product you are promoting.
Drive Traffic to the Offer
There are numerous traffic sources available, but you need to focus on targeted visitors who are likely to buy. The broad audiences using Facebook make it an effective platform for advertising to targeted groups, with the ad tool able to automatically uncover similar audiences based on your conversion data.
There will be a process of tracking results and testing different ads until you become profitable. You can then expand to other sources of traffic like Google Ads, Pinterest, and Microsoft Advertising. You can also use the data you acquire to do SEO, though it will usually take longer to see results.
Some affiliate marketers start off with youtube doing product reviews and podcasts where they cover a particular topic which might happen to include the mention of advertisers who make affiliate offers.
Analyze and Adjust
It is unlikely your sales funnel will be fully optimized from the start. You will probably need to make adjustments to sales copy, emails, and your advertising. Look for elements in the process that are causing issues, with analytics helping to uncover points where users are dropping out.
You can also identify groups who may be interested in the product, but your sales messages are not appealing to them. An alternative funnel can then be developed to reach other audience segments looking for a different marketing message.
Sales funnels are an effective way to increase the conversion rate of the offers you are promoting. In many cases, though, affiliates fail to implement any clear strategy. It is still possible to earn commissions by directing people to the product sales page.
However, you will usually get better results by using a simple sales funnel. This extra revenue can then be put back into your advertising budget, allowing you to scale up your campaigns. Affiliate marketing is a competitive industry, but an effective funnel is one way to stand out from the crowd.